1. Timeline of Establishment & Development:
- Dong A Paint Joint Stock Company is organized and operates according to the Enterprise Law of the National Assembly of the Socialist Republic of Vietnam, the latest promulgation No. 60/2005/QH 11 dated November 29, 2005. The Company's activities comply with the Enterprise Law, other relevant Laws and the Company's Charter, which was first unanimously approved by the General Meeting of Shareholders in 2006 and amended and supplemented in full in 2010
- according to the Enterprise Law 2005 and the Securities Law.
- Dong A Paint Joint Stock Company was officially established and operated in the form of a joint stock company under Business Registration Certificate No. 0102073938 (changed from No. 0103014668) issued by Hanoi Department of Planning and Investment for the first time on November 20, 2006 and registered for the third change on November 20, 2006. May 13, 2010.
- Dong A Paint Joint Stock Company is an independent accounting unit, operating production and business activities in accordance with the Enterprise Law, the Company's Charter and relevant current legal documents.
- In January 2007, the Company started construction of the factory and purchased machinery and equipment. By August 2007, the Company began production and brought the product to market.
- In February 2009, the Company expanded production and built a factory in the city. Da Nang.
- In May 2009, the Company constructed a factory in the city. HCM. Currently, the Company's headquarters is located at: No. 104 - Lane 140, Khuat Duy Tien Street - Nhan Chinh Ward - Thanh Xuan District - Hanoi City. The Company's factory is located at No. 59 Thien Duc - Yen Vien - Gia Lam - Hanoi on a total area of 11,600 m2, of which the usable area is 10,000 m2.
- December 27, 2010 The company was officially listed on the Vietnam stock market.
- June 2014 The company completed increasing its charter capital from 22 billion to 29.7 billion VND
- May 2015 The company completed increasing its charter capital from 29.7 billion VND to 115 billion VND.
2. Enterprise market share:
Currently, Viglacera and Behr branded products of Dong A Son Joint Stock Company are ranked in the top 5 strong brands in the Northern market and top 15 in the domestic market.
3. Main and key products of the Enterprise:
Water-based paint and waterproofing products of all kinds.
4. The Company's achievements over the years:
- Son Dong A Joint Stock Company was officially established and operated in the form of a Joint Stock Company under Business Registration Certificate No. 0102073938 (changed from number: 0103014668) issued by the Hanoi Department of Planning and Investment for the first time on November 20, 2006 and registered for the 8th change. December 30, 2013
- In January 2007, the Company started construction of the factory and purchased machinery equipment. By August 2007, the Company began production and brought the product to market.
- In February 2009, the Company expanded production and built a factory in the city. Da Nang.
- In May 2009, the Company constructed a factory in the city. HCM. Currently, the Company's head office is located at: No. 104 - Lane 140, Khuat Duy Tien Street - Ward. Nhan Chinh – Thanh Xuan District – City. Hanoi. The Company's factory is located at No. 59 Thien Duc - Yen Vien - Gia Lam - Hanoi on a total area of 11,600 m2, of which the usable area is 10,000 m2.
- December 27, 2010 The company was officially listed on the Vietnam stock market.
- Annual revenue growth always reaches 2 digits. When the company was first established, the company only had a few agents, revenue only reached over 2 billion VND. However, over the years of operation, current revenue in 2015 reached 150 billion VND, the 2016 plan is 170 billion VND and has Agents and Distributors in all areas of the country.
- The Company's total assets at the beginning of its establishment only reached around 10 billion VND, but currently, the Company's total assets as of December 31, 2015 reached 200 billion VND,.
5. Major volatile events of the year:
Currently the Company is still in the process of negotiating with Japanese partners to establish a new joint venture company. During the negotiation process from the end of 2014 until now, the parties have made efforts, but the result has only been a Memorandum of Understanding, due to problems related to production technology, the requirements set by the Japanese partner are very high,... In 2016, the Board of Directors and the Board of Management of the Company will make efforts to complete the signing with the Japanese partner, for the following main reasons: The Japanese partner currently has the technologies that Currently in the Vietnamese market, it is predicted that in the coming future, when Vietnam joins TPP, it will open up many prospects for this potential product market. On the other hand, currently the Japanese partner itself also has a certain number of customers in Vietnam.
6. Development and Investment Strategy of the Enterprise in the coming time:
- Immediate task:
- The company plans to contribute capital to establish a new business in Long An, the expected capital contribution is 45 billion VND, capital contribution ratio is 90%.
- The company is currently investing in nearly 100 color mixing machines (MPM). The above investment in MPM arises from actual needs, in order to provide maximum support to the Company's customers who are Agents and Distributors to be proactive in sales activities, minimizing additional costs: freight, loading and unloading costs, yards, etc. On the other hand, HSDA needs to invest in MPM to be able to reach and keep potential Agents, distributors, as well as old customers. Of course, customers must ensure by committing to a certain level of revenue to receive MPM investment support from the Company. The investment in the MPM system for the Company's customers has contributed to boosting the Company's sales, expected by 13% ~ 20%
- Strategic mission:
- Organize the apparatus towards specialization, centralized management on the basis of delegating authority.
- Human resource development: Building a long-term workforce that is knowledgeable – creative – dedicated – loyal. Ensure long-term human resource compensation evaluation policy. Plan policies to train staff and sales consultants for distributors and research new products
- Build a direct sales system to each district center (Each district has 1 to 2 Distributors)
- Annual revenue growth of 20% - 30%.
- Pay dividends at least 10% to 20%/year.
- Implementation solution:
- Promoting Marketing activities - to support the development of distribution channels: Advertising on television, newspapers, sponsoring television series, especially deploying large signs along national highways (Estimated 500 signs) and making billboards for direct sales stores of Distributors and Dealers. reason,...
- Caring for existing distributors, maintaining sales policies, maximizing benefits for distributors. Establish customer system data, build standards, specify policies for each customer.
- Brand development: Focusing on customers through providing products/services of high and stable quality.
- Install overall ERP management software for the entire company
- Building corporate culture: Building a system of unique values to contribute to the difference of HSDA. Fostering cross-cultural business knowledge for staff.
- Marketing activities and new product development:
- Marketing activities: The company's policy is that every employee of the company is responsible for acting as a marketing employee to introduce the Company and its products. In addition, the company also regularly researches market needs to improve products and services, ensuring timely satisfaction of customer needs in the spirit of development cooperation. Currently the Company is applying a product marketing strategy based on a closed dual model, shown through the following steps:
Ø Product positioning:
Ø Target market and customers: Located and growing on all routes districts and provinces and cities nationwide, and exported to a number of countries around the world. Target customers: dealers selling construction materials, construction projects and large projects.
Ø Services:
Ø Advertisement:
- New product development plan: To adapt to the market and increase choices for customers customers, the company constantly explores and researches new products, increasingly diverse in types and colors, environmentally friendly and especially suitable for Vietnam's specific weather.
Address: No. 59 Thien Duc Street, Yen Vien Town, Gia Lam District, Hanoi City
Phone: 84-(4) 3698 3471 Fax: 84-(4) 3698 3786
Disclosure Officer:
Email: [email protected]
Website: http://hangsondonga.com.vn